A New Look, Same Trusted Team
We've got a new look, and we wanted to tell you about it ourselves.
ASI International - Specialty Ingredients — the company you know as ASI — has a new logo, and a new website. What you rely on hasn't changed: the same company, the same services, and the same experienced team.
If you've worked with ASI to track down a hard-to-find ingredient, the people who made that happen are still here, still doing what they do best.
What Actually Changed
Our refreshed brand says plainly what we do — specialty ingredients — and the new website gives you better tools to connect with us: easier communication, a more modern way to manage your sourcing conversations, and a platform built for how buyers and formulators actually work today.
What Stays the Same
- The same company and ownership
- The same services you already rely on
- The same experienced team helping you source hard-to-find ingredients
If you're an existing customer, keep working with your usual ASI contact — nothing about that relationship changes. If you're new to us and searching for an ingredient that's proven hard to source, that's exactly the kind of challenge our team is built for.
Reach out through the new site or contact your ASI representative directly. We're the same people, just easier to find.
